Fine Food & Co leverages data and AI to personalize experiences, predict preferences, and boost brand loyalty.
Consumers crave connection. Gone are the days of faceless brands on grocery shelves. Today, shoppers seek deeper relationships with companies that understand their individual needs and desires. But for manufacturers like FineFood and Co.., building these connections can be tricky, especially when selling through multiple retailers.
FineFood and Co.., known for its delicious meats and plant-based snacks, had a wealth of data at its fingertips. From online recipe views to loyalty program purchases, the company possessed valuable insights into customer behaviour. However, leveraging this data to personalize experiences and build lasting relationships proved challenging.
Enter Salesforce Data Cloud. This robust platform empowered FineFood and Co.. to unify its data from disparate sources, harness the power of AI, and build a connected marketing technology stack. The results? A recipe for success, with:
Tripled Customer Engagement:
FineFood and Co… used Data Cloud to analyze past purchase data and tailor emails and ads. Imagine a vegetarian mom receiving recipe recommendations for quick, kid-friendly meals based on her family’s preferences. This laser-focused approach resonated with customers, tripling engagement and boosting known site users by 150% year-over-year.
“Data Cloud transformed the way we interact with our customers,” said Beatrice Bitesmith, Director of Brand Experience at FineFood and Co… “Now, we can offer personalized recipe suggestions, product recommendations, and even exclusive discounts, all based on their unique preferences.”
Personalized Content for a Purpose:
FineFood and Co.. wasn’t just focused on sales; it also cared about giving back. Its “Fine Food for Good” program partnered with local food banks, providing nutritious meals to underserved communities. Data Cloud helped personalize the program, with automated journeys:
“Data Cloud transformed the way we interact with our customers,” said Beatrice Bitesmith, Director of Brand Experience at FineFood and Co… “Now, we can offer personalized recipe suggestions, product recommendations, and even exclusive discounts, all based on their unique preferences.”
- Reminding program participants to donate earned points to their favourite charities.
- Triggering targeted social media messages increased awareness and volunteer
recruitment. - Sharing personalised content based on user interests and dietary needs fosters deeper connections with program beneficiaries.
“Data Cloud allowed us to go beyond transactions and build meaningful relationships with our customers and the communities we serve,” said Ben Evergreen, CEO of FineFood and Co… “It’s about using data for good, and that’s something we’re incredibly proud of.”
Stronger Retailer Partnerships:
FineFood and Co.. understood the importance of collaborating with retailers like Freshy Mart and Green Grocer. Data Cloud provided valuable sales insights that empowered teams to:
- Sharemarket trends with retailers, strengthening partnerships, and optimising product placement.
- Identify growth opportunities based on regional purchase data, leading to targeted promotions and increased sales.
- Improve account management with easy access to seller account history and forecasting, saving time and boosting rep productivity.
“Data Cloud has become a bridge between us and our retail partners,” said Maya Munchausen, Chief Data Officer at FineFood and Co… “We can now collaborate more effectively, ensuring mutual success and ultimately, providing a better experience for our customers.”
Fine Food and Co..’s story is a testament to the power of data-driven marketing. By leveraging Salesforce Data Cloud, the company transformed customer relationships, strengthened its social impact, and forged stronger partnerships. In a world that craves connection, FineFood and Co.. is serving up a heaping helping of success, one personalized bite at a time.
Products Used:
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