If you’ve been watching the AI space and wondering, “How do I scale this without blowing my budget?” — Salesforce has an answer. They have introduced a game-changing pricing model for Agentforce, its AI-powered digital labour platform, making it easier for businesses to start small, grow fast, and stay flexible.
It’s no secret: AI is racing ahead, but budgets are lagging behind. A recent Salesforce study found that 90% of CIOs say AI costs are holding them back. Companies want results, not runaway expenses. That’s where Agentforce’s new pricing model comes in — designed to match cost with value, action by action.
Three New Ways to Make AI Work For You
Here’s what Salesforce is rolling out:
1. Flex Credits: Pay for What AI Actually Does
Forget confusing metrics. With Flex Credits, you pay based on what Agentforce actually does, not for hours, licenses, or vague usage quotas.
- 1 action = 20 Flex Credits = $0.10
- Credits come in packs of 100,000 for $500
- You only pay when Agentforce gets something done — like closing a case, updating a record, or handling a task
It’s like giving your AI a punch card — and you only punch it when it’s working.
Plus, through the Salesforce Digital Wallet, you can track where credits are going, predict future needs, and make sure every dollar delivers real business results.
2. Flex Agreement: Swap Licenses and Credits as You Go
Think of the Flex Agreement as a flexible budget toolkit for modern teams.
Sometimes you need more people (user licenses), and other times you want to scale with AI agents (Flex Credits). The Flex Agreement lets you shift your investment back and forth, so you’re never locked into one setup.
Here’s what it allows you to do:
- Too many unused user licenses? Convert them into Flex Credits and put AI to work on high-impact tasks.
- Trying out a new AI use case? Start small with Flex Credits — if it works, scale up with more digital labor.
- Need more people power again? You can flip unused Flex Credits back into user licenses.
It’s Salesforce’s way of letting you rebalance your workforce — between humans and AI — based on what your business needs right now. No wasted spend, no fixed structures, just smart, strategic flexibility.
3. New Agentforce Licenses: AI for Every Employee
Agentforce is no longer just for customer service. Now, companies are deploying AI agents in sales, HR, IT, and field service — anywhere repetitive work slows down people.
Coming this summer, Salesforce will launch Agentforce licenses and add-ons that let every employee tap into AI — no usage caps, no extra math. Just simple, per-user pricing that includes unlimited internal agent actions.
This means your teams can work alongside digital colleagues — inside Salesforce or Slack — with no friction, and no fear of running out of AI fuel.
Available Now
- Flex Credits and Flex Agreements: Ready to roll
- Agentforce for internal employees: Available with Flex Credits today
- Agentforce 1 Editions + new licenses: Launching Summer 2025
The Bottom Line
Salesforce isn’t just selling AI. They’re selling confidence in your ability to try, scale, and evolve with AI on your terms. With Agentforce, pricing is finally aligned with outcomes, giving businesses the freedom to innovate without financial friction.
And when it comes to bringing Agentforce to life in your organization, Areya is the partner you want by your side. As part of the Agentforce partner network and a trusted Salesforce Summit Partner, we specialize in helping businesses design, implement, and scale AI-driven digital labor that delivers real impact.
Ready to build your digital workforce? Start with one credit — or one clever agent — and grow from there.
Reach out to us at [email protected] to explore how Agentforce can drive results for your team.
