Pixelstream Studios is a mid-sized, award-winning media company producing branded content, live events, and streaming specials for global networks. As media consumption fragmented, so did their internal operations. With 100+ enterprise accounts, 15 sales reps, and a ballooning number of RFPs from agencies, the cracks began to show.
The challenge? Growth had outpaced their ability to maintain personalized service and strategic insight—two pillars of the media game.
The Bottleneck
Meet Rachel Kapoor, Pixelstream’s Director of Sales. Every Monday, she faces:
- A 9:00 AM meeting with a top client (and no updated account summary ready)
- A missed opportunity alert from her CRM was buried in last week’s email
- A VP asking for a competitive snapshot before a pricing discussion
- A market trends deck due at 2 PM for a new docuseries pitch
- An urgent RFP from a major streaming client—due in 48 hours
Despite using Salesforce CRM, marketing intelligence tools, and Slack, her team was losing time to siloed data, duplicate research, and last-minute scrambles.
That’s when they brought in Agentforce.
Meet ReelBot—Pixelstreamer’s First Digital Agent
Working with their Salesforce admin, Rachel’s team built ReelBot—a custom Agentforce digital coworker embedded inside Salesforce and Slack.
ReelBot’s Mission? Help Rachel and her team plan, act, and win smarter—across five critical sales workflows.
Five Strategic Wins with Agentforce
1. Account Summary Agent – Never Go to a Meeting Blind
Every morning, ReelBot delivered Slack alerts with a personalized snapshot of upcoming client meetings:
- Last 3 interactions
- Active campaigns
- Contract renewal dates
- Sentiment pulled from email/text analysis
- Related service cases and upcoming milestones
“I finally walked into meetings prepared—without chasing five people for updates.” – Rachel Kapoor
2. Opportunity Summary Agent – Clear Paths to Close
Sales reps used to flag deal risks manually. Now, ReelBot:
- Flags stalled deals
- Suggests next-best actions based on engagement and benchmarks
- Identifies decision-makers not yet contacted
- Updates Slack threads automatically when movement happens
This alone lifted conversion rates by 15%.
3. Account Competitive Summary – Outsmart the Field
Before every pricing or renewal discussion, ReelBot auto-generates a competitive battle card with:
- Known competitor positioning
- Historic win/loss insights
- Brand sentiment changes pulled from media monitoring tools
- Suggested talking points for differentiation.
This became crucial in winning back two major accounts from a larger competitor.
4. Market Analysis Summary – AI-Powered Content Strategy
Tapping into Salesforce Data Cloud and APIs connected to Nielsen and Google Trends, ReelBot generated:
- Genre and regional demand trends
- Viewer sentiment by platform
- Forecasts on advertiser shifts (CTV, linear, social)
- Suggestions on bundling high-ROI formats
This became Rachel’s secret weapon for pitching new series and upselling cross-platform placements.
5. RFP Management Agent – From Inbox to Submission in Record Time
ReelBot completely restructured its RFP workflow:
- Auto-tagging RFP emails
- Assigning tasks based on historical win expertise
- Suggesting past proposal content
- Drafting answers using Salesforce AI (with built-in compliance guardrails)
- Notifying Rachel when a human review is needed
Their RFP response time dropped from 5 days to under 48 hours—and win rates spiked by 22%.
The Takeaway
With ReelBot running quietly behind the scenes, the media sales team at Pixelstream reclaimed 30+ hours per month per rep. Rachel refocused on high-impact partnerships, and her VP now calls their pipeline reviews “the cleanest in the network.”
Agentforce isn’t just automation—it’s augmentation. For fast-moving, relationship-heavy, insight-driven industries like media, it’s the perfect partner to help teams scale intelligently, respond to market shifts in real-time and deliver highly personalized experiences—without burning out.
If you’re in media and managing enterprise relationships, dynamic content, and time-sensitive RFPs, it’s time to meet your new digital co-worker.
Start your journey to becoming an Agentforce company today. Reach out to us at [email protected] to start the conversation.
